Built for the trades.
Run by two founders.
We're a small, founder-led team that helps local contractors get found, get called, and get booked — without the agency fluff.
Get Your Free AuditMarketing that speaks contractor
Too many agencies treat a roofer like a software startup — big retainers, vague reports, and zero understanding of how the trades actually get work. We built Focal to be the opposite.
We focus on roofers, HVAC, plumbing, and electrical pros because that's where we do our best work. We keep it plain-spoken, we measure success in booked jobs, and we don't lock you into long contracts to do it.
No enterprise clients. No corporate overhead. Just two founders who answer the phone.
Two founders, zero fluff
Leads SEO, web design, and strategy with 10+ years getting local businesses found on Google. The one making sure the right homeowners find you.
Leads design and is your main point of contact. The one making sure your brand looks sharp and you always know what's happening.
How we work
Plain talk
No jargon, no smoke. We explain what we're doing and why, in language that makes sense.
Proof over promises
We measure what matters: calls and booked jobs. Reports you can actually act on.
No long contracts
We earn your business every month. Stay because it's working, not because you're stuck.
Let's get your business booked.
Start with a free, no-obligation audit — see exactly where you stand.
Get Your Free Audit